:root {
  --plum: #5f1738;
  --plum-deep: #351021;
  --violet: #7f4bb2;
  --gold: #f3d878;
  --yellow: #fff4bf;
  --cream: #fffaf0;
  --ink: #211b24;
  --muted: #6f6572;
  --line: #eadfca;
  --white: #ffffff;
  --shadow: 0 18px 55px rgba(53, 16, 33, 0.16);
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  color: var(--ink);
  background: var(--cream);
  font-family: Inter, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  line-height: 1.6;
}

img {
  display: block;
  max-width: 100%;
}

a {
  color: inherit;
  text-decoration: none;
}

.skip-link {
  position: absolute;
  left: 1rem;
  top: -4rem;
  z-index: 10;
  padding: 0.6rem 1rem;
  background: var(--yellow);
  color: var(--plum-deep);
}

.skip-link:focus {
  top: 1rem;
}

.site-header {
  position: sticky;
  top: 0;
  z-index: 5;
  background: rgba(255, 250, 240, 0.94);
  border-bottom: 1px solid rgba(95, 23, 56, 0.1);
  backdrop-filter: blur(18px);
}

.nav {
  width: min(1180px, calc(100% - 32px));
  min-height: 72px;
  margin: 0 auto;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
}

.brand {
  display: flex;
  align-items: center;
  gap: 10px;
  font-weight: 900;
  letter-spacing: 0;
  color: var(--plum);
}

.brand-mark {
  width: 34px;
  height: 34px;
  border-radius: 8px;
  display: grid;
  place-items: center;
  color: var(--plum);
  background: var(--gold);
  font-size: 18px;
}

.nav-links {
  display: flex;
  align-items: center;
  gap: 22px;
  color: var(--muted);
  font-weight: 700;
  font-size: 0.95rem;
}

.nav-links a[aria-current="page"] {
  color: var(--plum);
}

.button {
  display: inline-flex;
  min-height: 46px;
  align-items: center;
  justify-content: center;
  gap: 8px;
  padding: 0.75rem 1.1rem;
  border-radius: 8px;
  border: 1px solid transparent;
  background: var(--plum);
  color: var(--white);
  font-weight: 800;
  box-shadow: 0 10px 24px rgba(95, 23, 56, 0.24);
}

.button.secondary {
  background: var(--yellow);
  color: var(--plum-deep);
  border-color: rgba(95, 23, 56, 0.14);
  box-shadow: none;
}

.button.ghost {
  background: transparent;
  color: var(--plum);
  border-color: rgba(95, 23, 56, 0.2);
  box-shadow: none;
}

.hero {
  position: relative;
  min-height: calc(100vh - 72px);
  display: grid;
  align-items: end;
  overflow: hidden;
  background: var(--plum-deep);
}

.hero img {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: 68% 58%;
  opacity: 0.82;
}

.hero::after {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(90deg, rgba(53, 16, 33, 0.9), rgba(53, 16, 33, 0.48) 48%, rgba(53, 16, 33, 0.1));
}

.hero-content {
  position: relative;
  z-index: 1;
  width: min(1180px, calc(100% - 32px));
  margin: 0 auto;
  padding: 92px 0 64px;
  color: var(--white);
}

.eyebrow {
  margin: 0 0 12px;
  color: var(--gold);
  font-weight: 900;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  font-size: 0.78rem;
}

h1,
h2,
h3 {
  margin: 0;
  line-height: 1.05;
  letter-spacing: 0;
}

h1 {
  max-width: 820px;
  font-size: clamp(2.7rem, 7vw, 6.5rem);
}

.hero h1 {
  max-width: 720px;
  font-size: clamp(2.2rem, 5vw, 4.8rem);
}

h2 {
  font-size: clamp(2rem, 4vw, 3.7rem);
}

h3 {
  font-size: clamp(1.25rem, 2vw, 1.65rem);
}

p {
  margin: 0;
}

.hero-copy {
  max-width: 640px;
  margin-top: 20px;
  font-size: clamp(1.05rem, 2vw, 1.28rem);
  color: rgba(255, 255, 255, 0.88);
}

.hero-actions,
.section-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
  margin-top: 28px;
}

.stats {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 12px;
  max-width: 770px;
  margin-top: 42px;
}

.stat {
  padding: 18px;
  border: 1px solid rgba(255, 255, 255, 0.2);
  border-radius: 8px;
  background: rgba(255, 255, 255, 0.12);
}

.stat strong {
  display: block;
  color: var(--gold);
  font-size: clamp(1.35rem, 3vw, 2rem);
  line-height: 1.1;
}

.stat span {
  display: block;
  margin-top: 5px;
  color: rgba(255, 255, 255, 0.82);
  font-weight: 700;
}

.section {
  padding: 86px 0;
}

.section.alt {
  background: var(--white);
}

.section.deep {
  background: var(--plum-deep);
  color: var(--white);
}

.wrap {
  width: min(1180px, calc(100% - 32px));
  margin: 0 auto;
}

.section-head {
  max-width: 790px;
  margin-bottom: 34px;
}

.section-head p {
  margin-top: 14px;
  color: var(--muted);
  font-size: 1.08rem;
}

.deep .section-head p,
.deep .body-copy,
.deep .feature p {
  color: rgba(255, 255, 255, 0.78);
}

.split {
  display: grid;
  grid-template-columns: 1.05fr 0.95fr;
  gap: 44px;
  align-items: center;
}

.media-panel {
  overflow: hidden;
  border-radius: 8px;
  box-shadow: var(--shadow);
  background: var(--white);
}

.media-panel img {
  width: 100%;
  height: 100%;
  min-height: 420px;
  object-fit: cover;
}

.phone-shot {
  padding: 12px;
  background: linear-gradient(135deg, var(--plum), var(--violet));
}

.phone-shot img {
  min-height: auto;
  border-radius: 6px;
}

.body-copy {
  color: var(--muted);
  font-size: 1.05rem;
}

.body-copy p + p {
  margin-top: 16px;
}

.feature-grid,
.blog-grid,
.audience-grid,
.faq-grid {
  display: grid;
  gap: 18px;
}

.feature-grid {
  grid-template-columns: repeat(4, minmax(0, 1fr));
}

.audience-grid {
  grid-template-columns: repeat(3, minmax(0, 1fr));
}

.blog-grid {
  grid-template-columns: repeat(3, minmax(0, 1fr));
}

.feature,
.blog-card,
.audience,
.faq,
.story,
.search-box {
  border: 1px solid var(--line);
  border-radius: 8px;
  background: var(--white);
  padding: 22px;
}

.deep .feature {
  background: rgba(255, 255, 255, 0.08);
  border-color: rgba(255, 255, 255, 0.14);
}

.feature-icon {
  width: 42px;
  height: 42px;
  display: grid;
  place-items: center;
  border-radius: 8px;
  margin-bottom: 18px;
  background: var(--yellow);
  color: var(--plum);
  font-size: 1.25rem;
}

.feature p,
.blog-card p,
.audience p,
.faq p,
.story p {
  margin-top: 10px;
  color: var(--muted);
}

.search-box {
  box-shadow: var(--shadow);
}

.filter-form {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 12px;
  margin-top: 22px;
}

label {
  display: grid;
  gap: 6px;
  color: var(--muted);
  font-weight: 800;
  font-size: 0.86rem;
}

select,
input {
  width: 100%;
  min-height: 46px;
  border: 1px solid var(--line);
  border-radius: 8px;
  padding: 0 12px;
  background: var(--cream);
  color: var(--ink);
  font: inherit;
}

.filter-form .button {
  align-self: end;
  width: 100%;
}

.discover-image {
  width: 100%;
  aspect-ratio: 16 / 10;
  margin-top: 22px;
  border-radius: 8px;
  object-fit: cover;
}

.quote-row {
  display: grid;
  grid-template-columns: 0.8fr 1.2fr;
  gap: 26px;
  align-items: stretch;
}

.story {
  display: flex;
  flex-direction: column;
  justify-content: center;
  background: var(--yellow);
}

.story blockquote {
  margin: 0;
  font-size: clamp(1.25rem, 2vw, 1.65rem);
  line-height: 1.35;
  color: var(--plum-deep);
  font-weight: 800;
}

.story cite {
  display: block;
  margin-top: 18px;
  color: var(--plum);
  font-style: normal;
  font-weight: 900;
}

.trust-strip {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 1px;
  overflow: hidden;
  border-radius: 8px;
  border: 1px solid rgba(95, 23, 56, 0.12);
  background: rgba(95, 23, 56, 0.12);
}

.trust-strip span {
  padding: 18px;
  background: var(--yellow);
  color: var(--plum-deep);
  font-weight: 900;
  text-align: center;
}

.page-hero {
  padding: 86px 0 50px;
  background: linear-gradient(135deg, var(--plum-deep), var(--plum));
  color: var(--white);
}

.page-hero p {
  max-width: 760px;
  margin-top: 16px;
  color: rgba(255, 255, 255, 0.84);
  font-size: 1.12rem;
}

.post-meta {
  color: var(--plum);
  font-weight: 900;
  font-size: 0.84rem;
  text-transform: uppercase;
  letter-spacing: 0.08em;
}

.article-list {
  display: grid;
  gap: 28px;
}

.article {
  display: grid;
  grid-template-columns: 0.8fr 1.2fr;
  gap: 28px;
  align-items: center;
  padding-bottom: 28px;
  border-bottom: 1px solid var(--line);
}

.article img {
  aspect-ratio: 16 / 10;
  width: 100%;
  object-fit: cover;
  border-radius: 8px;
}

.article p {
  margin-top: 12px;
  color: var(--muted);
}

.faq {
  background: var(--cream);
}

.faq h3 {
  font-size: 1.12rem;
}

.site-footer {
  padding: 54px 0 32px;
  background: var(--plum-deep);
  color: var(--white);
}

.footer-grid {
  display: grid;
  grid-template-columns: 1.2fr 0.8fr 1.6fr;
  gap: 30px;
}

.site-footer p,
.site-footer a {
  color: rgba(255, 255, 255, 0.78);
}

.site-footer h2,
.site-footer h3 {
  font-size: 1rem;
  margin-bottom: 14px;
}

.footer-links,
.keyword-links {
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
}

.footer-links {
  flex-direction: column;
  align-items: flex-start;
}

.keyword-links a {
  padding: 7px 10px;
  border: 1px solid rgba(255, 255, 255, 0.16);
  border-radius: 8px;
}

.copyright {
  margin-top: 34px;
  padding-top: 22px;
  border-top: 1px solid rgba(255, 255, 255, 0.14);
  font-size: 0.9rem;
  color: rgba(255, 255, 255, 0.66);
}

@media (max-width: 920px) {
  .nav {
    align-items: flex-start;
    padding: 16px 0;
    flex-direction: column;
  }

  .nav-links {
    width: 100%;
    flex-wrap: wrap;
    gap: 12px 18px;
  }

  .hero {
    min-height: 760px;
  }

  .hero::after {
    background: linear-gradient(180deg, rgba(53, 16, 33, 0.78), rgba(53, 16, 33, 0.66));
  }

  .stats,
  .split,
  .quote-row,
  .article,
  .footer-grid {
    grid-template-columns: 1fr;
  }

  .feature-grid,
  .blog-grid,
  .audience-grid,
  .filter-form,
  .trust-strip {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }
}

@media (max-width: 560px) {
  .nav-links .button {
    width: 100%;
  }

  .hero {
    min-height: 720px;
  }

  .hero-content {
    padding-top: 70px;
  }

  .stats,
  .feature-grid,
  .blog-grid,
  .audience-grid,
  .filter-form,
  .trust-strip {
    grid-template-columns: 1fr;
  }

  .section {
    padding: 64px 0;
  }

  .media-panel img {
    min-height: 300px;
  }
}